Concept of Marketing and CSR †Free Sample to Students

Question: Discuss about the Concept of Marketing and CSR. Answer: Introduction This assignment has discussed the concept of marketing and concept of Corporate Social Responsibility which plays a vital role for every business. Every organization has to fulfill their responsibilities towards the society. CSR initiatives can be taken for enhancing the satisfaction level of employees, environment, society and market place. The term marketing can be explained as the promotional activities undertaken by the companies which are related to the purchase or sale of a product or service. Marketing has provided a way for reaching the customers and enhancing the customers of the company. Marketing function provides a competitive advantage to the company and helps in driving the customers towards the products or services. Corporate Social Responsibility can be explained as the corporate initiatives taken by the company for fulfilling the responsibility towards the society. Every organization has to make efforts for improving the society and reducing the impact of the company on environment and well-being of the society (Elliott, et. al., 2014). Now on the basis of what you have already learned in Marketing and Society, explain how Coca Cola display CSR initiatives and evaluate their current initiatives against the CSR model Coca Cola is focusing on the fulfillment of the Corporate Social Responsibility. Coca Cola is empowering female entrepreneurs, increased the use of sustainable packaging, protecting the climate, well-being of the society and ensuring that human and workplace rights are provided to the employees for enhancing workplace environment. Coca Cola is following a CSR model which ensures the safety of the employees, environment, society and market place. Major production of Coca Cola is produced by the local people by using local resources. Coca Cola has taken initiatives for conserving water and reducing the wastage of water. For conserving water, it has adopted reduce, reuse and replenish approaches. Coca Cola has taken initiatives for management of water for reducing wastage, sustainable packaging, management of energy resources and protecting climate (Elliott, et. al., 2014). It is providing employment opportunities for enhancing the condition of the poor communities. It is providing supp ort to the farmers and agricultural communities and helping in maintaining the appropriate supply of the ingredients. A human rights policy has been followed by Coca Cola which includes various components for the safety of employees. These components are respecting diversity, no to child labour, elimination of forced labour and human trafficking, promoting health and safety at the workplace, engaging stakeholders and benefits for the overtime to the employees (Elliott, et. al., 2014). Based on your analysis make a recommendation on how they could improve their current practices Coca Cola is focusing on meeting its responsibilities towards the society. Various CSR initiatives have been taken by Coca Cola. CSR initiatives of Coca Cola can be improved by applying few ways which are mentioned below: Transparency should be promoted so as to present a fair picture of the operations of Coca Cola. Purchasing decisions must be taken sustainably. Sustainability helps in analyzing how effective company is in fulfilling its responsibility. Support must be provided to the local community for enhancing the satisfaction level of the communities (Elliott, et. al., 2014). Conclusion Thus, it can be concluded that CSR is an important aspect for every organization. The concept of marketing management and CSR have been defined in this assignment. CSR initiatives must be taken by the companies for complying with the responsibilities. Recommendations have been made which will help in improving their current practices. References Elliott, G., Waller, D., Rundle-Thiele, S. (2014). Marketing (Third ed.). Milton, Qld: John Wiley and Sons Australia.